Why Does Companies Need MAM?
MAM refers to the service and software used on mobile devices to manage the lifecycle of an app: starting from the installation, the update, the permissions management, and configuration, up to its removal and data wipe. With the BYOD Strategy in place and the increasing usage of mobile devices in the workplace, IT administrators must ensure that confidential corporate data are not only easily accessible in private devices but is also well-protected.
On the other hand, the employees are also worried that their company would impose on their personal data. These challenges can be difficult for the IT departments to overcome, especially when facing hundreds or thousands of devices and the requirement that they need to be able to manage all devices remotely.
Here, MAM tools can serve as a solution. This tool allows your IT administrators to work efficiently in managing the apps and protecting the enterprise’s data without having the devices on-site. Combined with MDM tools to control the devices, MAM can govern the devices’ apps by making sure that all apps comply with the corporates’ policies. Access to data (local or online) can also be controlled while leaving the personal data undisturbed.